Small Biz in :15 - Mike Blumenthal on How to Respond to Negative Reviews
b'If you are a business owner that gets less than flattering reviews about your company, you may participate in manipulating or suppressing reviews. For instance, you don\\u2019t ask unhappy people to leave a review but ask happy customers to leave one.\\nAdditionally, you may also be tempted to buy or incentivize reviews, thinking these tactics will make the problem go away.\\nHowever, is that savvy business practices or does it make the problem worse? And\\u2014is there a better way to go about responding to negative online business reviews?\\nShawn Hessinger, the Executive Editor for Small Business Trends, sits down with Mike Blumenthal, the co-founder and analyst at Near Media, to answer those questions and more. In this episode, they discuss new federal guidelines and how you should respond to negative reviews.'