Shoel Perelman of Pega AI should unleash marketers to more creatively engage audiences
b'Consumers have never been more in need of the combination of more empathy from vendors to go with the products and services they need to adapt their lives to the situations they\\u2019ve been hit with. However, technology has also given them the opportunity to be more selective in choosing companies that not only show they understand their needs, but also can communicate to them and act on that understanding in a way that makes them feel valuable. But how well are marketers, in particular, doing communicating with customers and prospects today?\\n\\nI recently spoke with Shoel Perelman, Vice President of Product for 1:1 Customer Engagement of Pegasystems, a leading customer engagement platform provider, to get his take on how marketers have evolved their engagement methods and interaction approach over the past few years.'