Sameer Patel of Kahuna: Mobile Marketing Provides Realtime Link between Insights and Interaction
b'Sameer Patel, CEO of Kahuna, makers of a mobile marketing/communications platform, shares how modern mobile marketing platforms can ingest signals coming from consumer devices and turn them into opportunities to engage them in a more personalized way in order optimize conversion opportunities \\u2013 and extend customer relationships. He also shares how turning perishable inventories (goods, services, time, distance, etc) into timely offers can maximize profit margins, and why cross-channel communication goes beyond multichannel to increase the likelihood of meaningful engagement with today\\u2019s more sophisticated consumers.'