Sam Mallikarjunan of HubSpot: 60% of marketers still don't measure their marketing in any way
b'Sam Mallikarjunan, Principal Marketing Strategist at HubSpot and editor of ThinkGrowth.org, discusses how the site differs from the content HubSpot is best known for, why they built the site on Medium and how it\\u2019s helping them compete with established management brands like Harvard Business Review and MIT Sloan, the role \\u201cskimmable\\u201d content and audio podcasts is playing in reaching execs, and how even in today\\u2019s digital marketing world most marketers still aren\\u2019t measuring the impact of their activities on ROI.'