Nick Ayres of IHG: Digital Touchpoints Create Better Offline Experiences and Customer Journeys
b'Digital is on the minds of everyone today, from a variety of perspectives. But it\\u2019s important to connect those online activities and touchpoints to real life interactions to complete customer experiences, especially in the hotel industry. Nick Ayres, global director of social marketing for Intercontinental Hotels Group, shares how IHG ties digital touchpoints together to complete the customer journey; from the dream, through to the stay, and beyond.'