Matt Chosid of PriceLocal: Using Amazon Search to Bring Customers to Your Store
b'While people are buying more of the products and services they use online, over 90% of purchases are still done the old fashioned way \\u2013 in person at a local store. But how do you get more of those folks who are using Amazon.com to do their product research, to come to your store when they want to \\u201cbuy local\\u201d?\\n\\nMatt Chosin, CEO and founder of PriceLocal, shares how his new service streamlines the process of customers moving from their online Amazon research activities, to their neighborhood store to buy the things they want. And why he calls it a \\u201cjudo move\\u201d to use Amazon\\u2019s product searches into store traffic and customers you can market to long after the single transaction is completed.'