Mark Tack of Vibes: Mobile Wallets Move Us Closer to Smartphones Being Marketing Platforms
b'When Apple Pay was announced as part of the iPhone 6 rollout last year, it accelerated the adoption of mobile payments\\u2019 march to the consumer. But mobile payments is just part of the mobile wallets equation, which Mark Tack, Vice President of Marketing for mobile marketing technology company Vibes, says holds the key in turning mobile phones into full-fledged engagement platforms.\\n\\nTack shares how Apple Passbook, Google Wallet, iBeacons and other technologies are helping companies go beyond doing transactions over the phone, to creating full-blown experiences that cross the customer engagement life cycle.'