Kristin Naragon of Adobe: Traditional Email Solution Providers Arent Cutting It With Marketers

Published: Feb. 11, 2015, 11:40 a.m.

b'Even in the age of social media, text messaging, chat and mobile apps, email is still the main channel marketers use to connect with customers and prospects on a large scale. But, according to a new study from Adobe, two-thirds of email marketers are unhappy with the service they are getting from their email solution providers.\\n\\nKristin Naragon, Director of Email Solutions at Adobe, shares with us some of the key findings from the study on why email marketers are not satisfied with the current tools they are using, and what they feel they need to get their jobs done today.'