Kenny Lauer of the Golden State Warriors: Marketers are in Business of Creating Experiences
b'Not only are the Golden State Warriors the reigning champions of the National Basketball Association, but they are also known for being just as successful off the court when it comes to digital marketing. Kenny Lauer, Vice President of Marketing and Digital for the Golden State Warriors, shares the team\\u2019s philosophy of being in the experience creation business, when and how they use social media to drive ticket and merchandise sales, and the roles their website plays in engagement compared to their mobile app.'