Jonathan Becher of San Jose Sharks Number of content creators closing in on number of consumers
b'Before he became the President of the NHL\\u2019s San Jose Sharks, Jonathan Becher was one of the premiere marketing executives in the technology industry. And it\\u2019s safe to say he brought the visionary approach he developed at companies like SAP with him to the Sharks \\u2013 which has paid off during the past 18 months as the pandemic disrupted the traditional fan experience.\\n\\nBecher and the Sharks have been one of the more innovative teams in all of sports, which is why my CRM Playaz co-host Paul Greenberg and I were excited to catch up with Becher via LinkedIn Live to see what he and the Sharks have been up to, how they\\u2019ve been exploring ways to create more aligned fan experiences to the current situation with the pandemic, how lessons learned during the pandemic are being implemented in preparation for life after Covid, and to get his perspective on where he sees the puck going \\u2013 so to speak \\u2013 with how fans will experience content in the coming years, including how they become collaborators and creators with their favorite sports franchises.'