Jon Lee of ProsperWorks: Automating CRM Data Entry Improves Impact of AI and Provides Better Insight
b'When many think about artificial intelligence (AI) today it\\u2019s usually centered around headline grabbing examples of it addressing the futuristic type issues and challenges. And because the media lens focuses on those \\u201ceye-catching\\u201d use cases, many small businesses don\\u2019t feel like AI is really something that they would benefit from. But, according to Jon Lee, founder and CEO of CRM platform ProsperWorks, AI can help businesses of all sizes make better, more timely decisions that can help create more successful outcomes.\\nLee shares how automating the data entry process not only frees up sales professionals from having to enter and maintain contact and account records, but also provides CRM apps with the data it needs to feed AI and uncover important relationship-building insights.'