John Taschek of Salesforce - Going Beyond Usual Suspect to Find Helpful Voices
b'John Taschek came to Salesforce coming up on 17 years ago and built what many feel is the model for analyst relations in the CRM industry. What\\u2019s ironic is he did that while not viewing it as being analyst relations, and while not following the industry practice of focusing solely on the big name firms like Gartner and Forrester. In fact, based on his past experiences as a tech media exec, he wanted to find the right voices to listen to regardless of whether they had a big brand after their name, and treated those he found the same way he treated those who did come from a big brand firm. \\n\\nSo we spent a few minutes with John (at the last conference I attended before the pandemic) learning more about why he decided to build the program the way he did, the role Marc Benioff played in letting him be \\u201ca CEO of one\\u201d, and why it was important to him to not limit his search for voices to the usual suspects; and to treat those other voices the same way as those coming from the big brands.'