b'John Oechsle, CEO of Swiftpage, shares how they transformed Act! from an off the shelf software app bought in stores, to a subscription-based cloud offering customers pay to use by the month; increasing it\\u2019s subscription customers by 140% and annual recurring revenue by 131% over the past year. And how that transformation has changed the way the company interacts with customers today, and how they\\u2019ll interact with them tomorrow.'