John Oechsle of Swiftpage: How Act! Transformed After 30 Years to Help Serve SMBs For 30 More
John Oechsle, CEO of Swiftpage, shares how they transformed Act! from an off the shelf software app bought in stores, to a subscription-based cloud offering customers pay to use by the month; increasing it\u2019s subscription customers by 140% and annual recurring revenue by 131% over the past year. And how that transformation has changed the way the company interacts with customers today, and how they\u2019ll interact with them tomorrow.