Jim Allen of First Data: Turning 28% of Global eCommerce Transactions into Insights for SMBs
b'Recently I had the opportunity to spend some time at the innovation lab of Atlanta-based First Data, a global leader in commerce-enabling technology. During the trip I had the pleasure speaking with Jim Allen, First Data\\u2019s Senior Vice President of SMB Solutions. Jim shares how First Data uses the incredible amount of transactions data they process annually to assist their six million plus customers \\u2013 the vast majority of which are small businesses \\u2013 in creating experiences that improve/extend customer relationships.'