Dave Gerhardt of Drift: Using Marketing Bots to Get Rid of Website Lead Forms
b'There\\u2019s been a ton of talk around bots ever since Facebook announced its chatbot platform back in April. And now more than 11,000 bots have been added to\\xa0Facebook Messenger. The original use cases for bots centered around customer support \\u2013 where you\\u2019re looking for a help with something, or maybe a status update, or even needing to change a flight. But now Drift, a messaging app platform for creating marketing bots, is looking to help companies use the technology to connect with website visitors and convert them to customers \\u2013 and do so at scale.\\n\\nDave Gerhardt, director of marketing for Drift, discusses the role marketing bots can play in interacting with modern consumers, and how marketing bots are poised to make filling out web lead forms a thing of the past.'