CRM Playaz: Being Transformational in Business Goes Beyond Using Disruptive Technology
b'It was obvious that SAP CEO Bill McDermott was enthusiastic about the purchase of Qualtrics and referred to it as being a transformational moment for the company. Which got my buddy and CRM thought leader Paul Greenberg (aka the Godfather of CRM) fired up to discuss for our CRM Playaz video podcast. But while we focused on whether we felt McDermott was right about the deal being transformational, we went beyond that and started thinking about what does it really mean to be transformational in business today, and what are good examples out there to follow.'