Clate Mask of Keap: Leadership Harder to Transform Than Products to Reach Broader SMB Market

Published: Oct. 18, 2019, 2:53 p.m.

b'I had the opportunity to speak with Clate Mask about the two-year transformation his company InfusionSoft went through to become Keap. This was a conversation I was really looking forward to having known Clate and InfusionSoft for about twelve years, admiring what they have accomplished in that time, but having questions about what happened to the company while they were transitioning from InfusionSoft to Keap. And I really appreciated Clate taking time to answer questions that I had about the transition and how it was done.'