Clark Twiddy of Twiddy & Co: Digitizing Southern Hospitality with Data Key to Surviving Pandemic

Published: Nov. 20, 2020, 4:38 p.m.

b'Earlier this week I spoke with Clark Twiddy, president Twiddy and Company, to hear how they used the SAS data analytics platform and Clark\\u2019s military background with intelligence to bring data science to his family-owned small business. And how that helped the company to \\u201cdigitize their southern hospitality\\u201d and create new opportunities even in the heart of a pandemic that is crushing the travel and leisure industry at large.'