Carolyne Truelove of Fanatics: Success in CX is Directly connected to success in Employee Experience

Published: July 9, 2021, 5:13 p.m.

b'Those who know me, know I\\u2019m a big Los Angeles Rams fan. Even those who don\\u2019t know me, but watch any of the LinkedIn Live conversations I do for this series know that, as I where at least one piece of Rams gear on every one of the convos I\\u2019ve done.\\n\\nNeedless to say I have a problem. But I\\u2019m not alone in this, as rabid sports fans of all kinds go to Fanatics.com on a regular basis to spend even more money on whatever the latest piece of gear is. Which is why I\\u2019ve been wanting to have a conversation with Carolyne Truelove, Head of Global Fan Experience for Fanatics. \\n\\nDuring a recent LinkedIn Live conversation, Carolyne shared why Fanatics talks in terms of fan experience instead of customer experience, why employees are called athletes and managers, and why she feels employee experience and corporate culture are directly connected to the experiences fans have with the company.'