Austin Rohr of FinancialForce: PSA with CRM a Winning Combo in New Services Economy
b'FinancialForce, a leading provider of cloud-based apps like ERP, financial management, and professional services automation (PSA) built entirely on the Salesforce platform, recently held their annual user conference \\u2013 Community Live. And a theme resonated throughout the three days I attended the event \\u2013 speed is the currency in the new Services Economy. \\n\\nOne of the ways discussed at the conference for speeding up your company\\u2019s ability to deliver consistenly good experiences throughout sales/service processes is combine the power of CRM with professional services automation. Austin Rohr, Product Strategy Manager for FinancialForce\\u2019s PSA offering, shared with me where PSA fits into the sales and service mix, and why the combination of PSA and CRM can provide faster, more profitable outcomes that improves overall customer engagement.'