Atlanta Hawks/ Braves: Using Little Screens to Get Fans to leave their Big Screens to Go to the Game
b'Most professional sports franchises are small businesses too, with limited budgets and employees. Atlanta Hawks Chief Creative Officer Peter Sorckoff, and Atlanta Braves VP of Marketing Adam Zimmerman, are doing fascinating things to create great experiences for their fans. In a featured session at ExCom 2016, an event on the future of customer experience and commerce I co-organized with John Lawson, Sorckoff and Zimmerman discussed the challenges and opportunities of utilizing cutting edge technologies to stay connected with their fan base. The panel, moderated by social media strategist\\xa0Dorothea Bozicolona-Volpe, tackled a variety of issues from using CRM for data collection, omnichannel engagement, mobile GEO targeting, disruptive in-venue technology and more. And while their focus is on fan engagement, the lessons and experiences they share can be used well beyond the world of sports.'