Art Papas of Bullhorn: Using Email Analytics to Better Understand Customers
b'While more and more customer interactions are taking place via Twitter, Facebook, text messages and other forms, most of the important interactions still take place in email. And in many instances information in those emails is overlooked \\u2013 information that could provide important insight that doesn\\u2019t come from human eyeballs.\\n\\nArt Papas, founder and CEO of Bullhorn CRM, discusses how email analytics can help find those insights that can drive real engagement opportunities and help you stay on top of what\\u2019s important to customers and prospects.'