Anil Batra on Figuring Out Google Analytics 4
b'As of next year, Google Analytics as we know it will be disappearing forever. \\n\\nIn its place will be Google Analytics 4, or GA4, for short. Meanwhile, don\\u2019t panic, says Anil Batra, Managing Partner of Optizent, and Shawn Hessinger, the Executive Editor for Small Biz Trends. In this episode, they sit down together to discuss what GA4 is, the main differences between it and previous versions (including expanded event tracking that enriches your data for better analysis) and other important takeaways.\\n\\nFor more from Anil Batra and Optizent, visit https://www.optizent.com/'