A Few Good Minutes With Shannel Wheeler - Your Brand Is Not Your Logo
b'Branding and marketing are topics that will always be of interest to businesses of all sizes. And the importance of getting branding right is only growing, as it gets more difficult to get and keep people\\u2019s attention long enough to make a compelling case to them to give us a shot. But as positive that branding can be to help us capture the attention from those we want it from, if it\\u2019s done wrong it could end your chances of building that relationship before it even starts \\u2013 especially if you believe your brand is all about a logo.\\n\\nRecently I spoke with Shannel Wheeler, founder of Awesome Design Academy, about what it takes to pull off a successful branding/rebranding project, like the one she led for leading ABM (Account Based Marketing) platform Terminus. Below is a transcript from a portion of our conversation. Click the SoundCloud player to hear the full conversation. And let me give a special shoutout to martech expert Anand Thaker joining us for this discussion.'