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b"In a recent conversation with Molly Sullivan, VP of Brand, Content, and Creative at Pegasystems, she said that before people buy products and services they first buy into ideas. And in order for them to want to buy from you, you have to have the kind of ideas that make them want to buy what you\\u2019re selling. And one way, a good way, for them to buy into your ideas is to be an effective storyteller that can share a compelling theme or narrative in a way that makes people not only listen, but also be a meaningful partner in charting the path they go on with you. \\n\\nHaving a meaningful narrative and being able to share it in a way that connects and enlists your target audience in developing that narrative is becoming incredibly important in building a community around your business. And being able to tell/share that grand story in a comprehensive and compelling way calls for a strategy that uses a variety of formats, channels, apps and any other way necessary to get connect your ideas to the right folks. \\n\\nA person who has been helping companies tell stories, from Walt Disney movies (like Pirates of the Caribbean), 20th Century Fox (James Cameron's Avatar), Showtime (Dexter), Microsoft (Halo) and even Coca-Cola, is transmedia storyteller expert Jeff Gomez, who is also CEO of Starlight Runner Entertainment. I recently had a LinkedIn Live conversation with Jeff to learn more about what transmedia storytelling is, who it can work for, and how companies of any size can leverage it to more meaningfully connect with an audience."