121: Managing your Marketing ROI
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Return on Investment (ROI). Every business leader knows what it is, and knows it\\u2019s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, Director of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They\\u2019ll discuss what a good ROI looks like, how to know when you\\u2019re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.\\xa0
Welcome to episode 121 of One Next Step.\\xa0
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