Ultimate guide of Brand Building

Published: March 12, 2020, 3:30 p.m.

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Want to buy shoe??

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Buy from bata want to buy mobile?

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Then buy from iPhone

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Can you think why products categories equal any company?

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That\'s the power of brand. While you think about something to buy then first thought comes in your find is about the biggest company in that sector.

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According to the nielsen survey 59% of consumers prefer to buy new product from the brand familiar with them.

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Now just think in the point of view of companies then If you want to start a business then your business is small. So you need to competing with big companies which have loyal customer and huge marketing budgets. So to compete with them you need to build a brand.

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What is brand?

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Brand is only the logo of your company and well advertisement. You have to put more efforts to build a perfect brand.

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Brand is the over perception of customer about your business.

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Brand is your reputation

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In fact the big brand which is amazon founder Jeff besos said that "Your brand is what people say about you when you\'re not in a room."

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In today\'s competitive market to make a perfect brand you have to become consistent and get more positive eyeballs for your business.

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Now many people ask that brand building is simple?

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The truth is Brand building doesn\'t happen overnight or not in a few months. It takes time. And you would become consistent.

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What is Brand Building?

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Basically building a brand is process where ongoing efforts will results in establishing long term relationship with customer.

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In simple as more your brand name comes on customer mouth as more your sales increases through referrals.

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The perfect defination of brand building is the generating a awareness about your business by using marketing strategies and campaigns with goals of creating unique and long lasting image in you market.

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Positive impression + Standing out = Brand Success. (image)

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In 2020 the brand building can be done effectively with the help of digital marketing techniques

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  • User Experience (i.e. your website)
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  • SEO & Content Marketing
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  • Social Media Marketing
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  • Email Marketing
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  • Paid Advertising (PPC)
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About all this channel to getting brand awareness we talk briefly later!!!

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I have a simple path to building a brand to gaining loyal followers.

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Are you looking to start?

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The below  branding building steps helps you to build a brand as a starter.

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Learn more about how to build brand?

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