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Published: April 28, 2020, 12:30 p.m.

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My website traffic becomes stuck. I don\\u2019t get traffic to my business. What should I do? SEO takes time. Then paid advertising is the solution for you. In paid ads specially PPC advertising.

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Paid search ads appear in search engine result pages in the sponsored section. You may notice that while searching on Google some ads shown before organic results are PPC ads.

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Paid search advertising can help give you the advantage over your competitors while driving more qualified leads back to your site.

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If you are curious about the PPC advertising. Want to start your PPC ad campaign then this blog post will help you to set your first PPC ads campaign.

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What is PPC Advertising?

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PPC advertising is the type of advertising where businesses can pay every time when they get clicked to the ads. There are several platforms which give you a chance to advertise on their platform like facebook, google, etc.

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Paid advertising includes PPC ads like google with paid search d you can bid for placement of your ads appears on top of paid results as such you much your chances increase to appear in top of paid search results. While someone searches for relevant keywords related to your business your ads appear and if they click you pay for it.

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How does it differs from other forms of advertising?

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Paid ads are the effective ways to get your product or service in front of your potential customers. But paid ads are not the only way to do that also you can do SEO and organic search results which doesn\\u2019t need to pay when they click.

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But SEO and organic search results take time. Instead of this paid ads can\\u2019t need to wait for a couple of months and wait to appear in organic searches.

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If you have business then you can afford to pay for ads. Just like PPC ads there are various ad formats like

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• Pay per install
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• Pay per view
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• Pay per acquisition
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• Pay per download
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• Display ads
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• Video ads
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In all these ad formats you decide your marketing goal, here you decide when you want to go. Whether it install, view and optin.

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PPC ads work better if you want traffic for your business. Because pay per click your marketing goal is click it means you pay while someone clicks. So your money doesn\\u2019t become lost if you have a lot of money.

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PPC ads Basic:- Things you need to Know

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