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Your coach, your mentor, your upline, your sponsor\\u2026 Someone, at some point, told you to find peoples pain-points when marketing your business or your product to them. I know, I have been told, and have told others to do this as well. I have done this myself.

And, I will be the first to stand up, and say \\u201cthat is no longer going to work for most people\\u201c .. here\\u2019s why.

For the last few years, most people have experienced a lot of pain. There also is a universal shift happening to the collective, and people are waking up and realizing they are not trying to do what they\\u2019ve been doing. Work where they\\u2019ve been working. Feel how they\\u2019ve been feeling. Spending time with people who continue to make them feel like shit.

People want pleasure!
I don\\u2019t know about you, but do you constantly want to be reminded of your pain? Because I sure as shit don\\u2019t. I want to wake up every day, focused on the life that I am running toward, not the one I\\u2019m leaving behind..

I\\u2019m going to guess that most people feel that way.
Now, I\\u2019m in no way saying, we forget where we came from. That\\u2019s impossible to forget for most people. What I\\u2019m saying is this:

If my \\u201cpain-point\\u201c is \\u201cI am broke and never have enough money\\u201c\\u2026 then somewhere deep inside of me, my subconscious believes that that is what is typical for me. So, in order to change that, I have to focus my vision on what I want, not what I don\\u2019t want. I need to start saying things like \\u201cI am built for financial abundance\\u201c\\u2026 and the idea of financial abundance, to someone who never has enough money, is super freaking pleasurable and desirable.

If my motivation for trying a product/ a service, or starting a business is because \\u201cI don\\u2019t have enough money, and I\\u2019m always broke\\u201c, then every time shit hits the fan, or I experience a low, I will only think of that pain point, and it will continue to keep me in a loop of scarcity.

Now, if every time I experience a low, I think \\u201cI am built for financial abundance\\u201c, it\\u2019s going to be a lot easier for me to shift my trajectory.

Focus on pleasure. What\\u2019s possible. Let\\u2019s leave pain in the past.

Timestamps:

• [3:26] What is pain-point marketing, and has it died out?
• [7:56] We have all had enough pain in the last few years - we want pleasure.
• [11:30] Focus on how your work makes you feel.

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Connect with Danielle!
on IG @danielle_onthedaily
Podcast: @onthedailypod

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