What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals
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As strategists, we're reluctant to embrace the obvious. As Loz puts it "we think our role is to create an unexpected leap." But when something is obvious, that doesn\\u2019t mean it\\u2019s useless. This brilliantly simple campaign for Taylors coffee bags will inspire you to consider the obvious in everything you do.
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