Podcasts Business On Strategy Showcase How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

Published: Nov. 25, 2021, 3 p.m.

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Cadbury\\u2019s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez\\xa0 share the backstory of this Grand Prix award-winning campaign.

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