Writing for Humans and Robots with Maddy Osman
b"Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and\\xa0strategy, she's the author of the new book Writing for Humans and Robots.\\xa0We discussed all of this and her University of Iowa roots this week on the On Brand podcast.\\n\\nAbout Maddy Osman\\nMaddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation\\u2014learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in\\xa0BuzzSumo\\u2019s\\xa0Top 100 Content Marketers\\xa0and\\xa0The Write Life\\u2019s\\xa0100 Best Websites for Writers.\\nMaddy has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. She's also the author of the new book Writing for Humans and Robots: The New Rules of Content Style.\\n\\n\\ufeffEpisode Highlights\\nTwo sides of the same coin. We began by talking about the duality of content writing in service of both humans and robots, \\u201cIt's like yin and yang,\\u201d Maddy notes.\\nHumans or robots first? I asked Maddy a hard question right off the bat. Which audience do you start with\\u2014humans or robots? \\u201cHmmm probably robots,\\u201d she said noting that it's really more of a back and forth, push and pull dynamic.\\nCreating brand voice. Maddy cited the Nielsen Norman report defining brand voice across four\\xa0spectrums:\\n\\nFunny vs. serious\\n\\nFormal vs. casual\\n\\nRespectful vs. irreverent\\n\\nEnthusiastic vs. matter of fact\\n\\nKnowing where your brand falls across these can be a great start to developing your own brand voice! Maddy also shared the Blogsmith internal style guide which offers several tips as well.\\nWhat brand has made Maddy smile recently? Maddy shared the smile that MatchaBar brings to her face\\u2014even if, as she noted, her wallet isn't always smiling back!\\nTo learn more, check out Maddy's website The Blogsmith, her book website (which includes a free chapter, and follow her on Twitter.\\nWant more Maddy Osman On Brand? Check out her first appearance back in 2016!\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"