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b'\\u201cOne of the thing\\u2019s that\\u2019s hardest to do is continue to grow.\\u201d As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He\'s responsible for managing all of HubSpot\'s global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week\\u2019s episode of the On Brand podcast.\\nAbout Kieran Flanagan\\nKieran Flanagan is the VP of Marketing & Growth at HubSpot, and has helped add millions in additional traffic, users, and revenue to their bottom line. He\'s responsible for managing all of HubSpot\'s global demand, acquisition of new users, monetizing freemium funnels, and leading the global marketing team. Previously, Kieran served as Marketing Manager at Marketo and Salesforce, and launched the first inbound marketing campaign ever for Salesforce, which accomplished 70% of their annual traffic in just three weeks. Kieran is also an author, speaker, startup advisor, and hosts The Growth TL;DR Podcast every week.\\nKieran\\u2019s expertise is in generating additional traffic and improving conversion rates across multiple digital channels. He has a track record of helping brands 7x their organic traffic in under six months, and running experiments that double revenue and add millions of dollars in additional ARR.\\nKieran\\u2019s years of innovation and leadership in marketing has made him one of the industry\\u2019s most sought after speakers. He has traveled the world sharing his strategies for growth and content at over 50 marketing conferences (and counting). As the host of The Growth TL;DR podcast, Kieran and his guests share the growth secrets behind some of the fastest growing companies on the planet.\\nEpisode Highlights\\nHubspot\\u2019s Hearts-and-Minds Strategy. \\u201cCustomers have never had this much choice \\u2014 especially when it comes to software. Mind Content is for search.\\u201d It helps customers by \\u201cteaching them how to be better marketers. Heart Content is key because, \\u201cin a crowded market with competition, it\\u2019s important that brands have a point of view."\\nQuality vs. quantity. It\\u2019s a conversation marketers love to have. However, as Kieran notes, it\\u2019s really not an\\u201ceither or\\u201d situation. It\\u2019s \\u201cboth and.\\u201d It can be a quantity game, \\u201cif the quantity is right for you \\u2014 if the return is good."\\nWhat brand has made Kieran smile recently? Burger King! \\u201cI don\\u2019t buy their products but I love their marketing,\\u201d Kieran said, noting their innovative approach to both talking about their competition and leveraging local search and AI.\\nTo learn more, go to hubspot.com.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'