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b"\\u201cWhen we stumbled into this, we didn\\u2019t know anything about branding. We just knew it was important.\\u201d \\u2018Stumbled into it\\u2019 is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand\\nAbout Evan Dash\\nEvan Dash is the Founder and CEO of StoreBound and creator of the Dash brand of kitchen electrics. He previously was the SVP & General Merchandise Manager for the Home business at Macy's and served two terms on the board of directors of the International Housewares Association. He has two teenage sons and lives in New York City with his wife, Rachel.\\nEpisode Highlights\\nThe story behind the Dash brand name. I had to ask Evan about the company\\u2019s brand name\\u2014which is also his last name. He was reluctant to put his name on his at first as many entrepreneurs are. However, his team brought him and his wife around by sharing everything they could do with this powerful brand asset.\\nSelling with story. \\u201cWe\\u2019ve always tried to build an authentic brand voice.\\u201d As such, the focus of the brand story is key. Evan is quick to point out that this isn\\u2019t just about how cool their products and packaging are. It\\u2019s about customer stories and what they\\u2019re struggling with.\\nBuilding a mission-based brand. \\u201cWe have a simple mission of winning hearts,\\u201d Evan shared. How do they communicate this throughout the company? \\u201cWe\\u2019re constantly saying to people, \\u2018Stop and ask yourself\\u2014how is this connected to winning hearts?\\u2019\\u201d\\nWhat brand has made Evan smile recently? Evan had a great story, however, as it spoils a gift he\\u2019s giving, you\\u2019ll have to listen to the show so we can keep it off the Internet. He also has a \\u201csupporting smile\\u201d saved for his brand\\u2019s Instagram fans because of their heartfelt comments.\\nTo learn more, connect with Evan on LinkedIn, check out ByDash.com and follow them on Instagram.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"