Why Your Content Strategy Is Only As Good as Your Brand Strategy
b'\\u201cThe companies that don\\u2019t have a good strategy around their content usually don\\u2019t have a good strategy around their brand either.\\u201d Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it\\u2019s also one of the hardest times to create content that stands out. That\\u2019s why Yoav Schwartz co-founded Uberflip \\u2014 to take control and better leverage the\\xa0content marketing experience. We talked about all of this on this week\\u2019s episode of the On Brand podcast.\\nAbout Yoav Schwartz\\nYoav Schwartz\\xa0is the CEO and co-founder of\\xa0Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.\\nWith a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want \\u2014 often even before they do.\\nAfter the success of Flipbooks, Uberflip\\u2019s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs.\\nDynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand.\\n\\xa0As We Wrap \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nRemember \\u2013 On Brand is brought to you by my new book\\xa0\\u2014\\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\\xa0Pre-Order now\\xa0for the best price and digital extras at\\xa0GetScrappyBook.com.\\n\\n\\n\\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\\xa0promo code ONBRAND\\xa0at\\xa0socialbrandforum.com.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'