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b'\\u201cYou have to start the conversation by understanding who you\\u2019re having the conversation with.\\u201d As a professor and Dean at the College of Media and Communication at Texas Tech University,\\xa0David D. Perlmutter\\xa0spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn\\u2019t wait to talk with David about all of this on this week\\u2019s episode of the On Brand podcast.\\nAbout David D. Perlmutter\\nDavid D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (\\u201985) and MA (\\u201991) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (\\u201996) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as\\xa0Campaigns & Elections,\\xa0Christian Science Monitor,\\xa0Editor & Publisher,\\xa0Los Angeles Times, MSNBC.com.,\\xa0Philadelphia Inquirer, and\\xa0USA Today.\\nPerlmutter has been interviewed by most major news networks and newspapers, from\\xa0The New York Times\\xa0to CNN, ABC, and\\xa0The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia.\\nAs We Wrap \\u2026\\nBefore\\xa0we\\xa0go,\\xa0I\\xa0want\\xa0to\\xa0flip\\xa0the\\xa0microphone\\xa0around\\xa0to\\xa0our\\xa0listeners\\xa0\\u2026\\xa0Andrew Webergave\\xa0us\\xa0a\\xa0shout\\xa0on\\xa0Twitter\\xa0about\\xa0our\\xa0recent\\xa0episode\\xa0focused\\xa0on\\xa0employee advocacy featuring Greg Tirico.\\xa0Thanks\\xa0for\\xa0listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nSave $100 by using\\xa0promo code ONBRAND\\xa0when you register for the\\xa0Social Brand Forum.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'