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\u201cIt\u2019s not what we sell. It\u2019s what we stand for.\u201d This simple statement provides a concise summary of the key differences between traditional brand advertising and modern\xa0content marketing. At the forefront of this\xa0movement is\xa0Joe Pulizzi, founder of the Content Marketing Institute, author of the new book\xa0Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he\u2019s launching a new book and a documentary, Joe took a few moments to be \u201cOn Brand.\u201d\nAbout Joe Pulizzi\nJoe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He\u2019s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term \u201ccontent marketing\u201d back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.\nJoe\u2019s last book, Epic Content Marketing was named one of \u201cFive Must Read Business Books of the Year\u201d by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing.\nJoe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, \u201cThis Old Marketing\u201d and \u201cContent Inc.\u201d If you ever meet him in person, he\u2019ll be wearing orange.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our listeners \u2026\nRecently our friend and\xa0past guest\xa0of the show\xa0Marc Hershon\xa0gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nSave $100 by using\xa0promo code ONBRAND\xa0when you register for the\xa0Social Brand Forum.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices