What to Do If Your Brand Sucks with Ernie Harker
b"\\u201cIf you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.\\u201d Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to ... not build a brand that sucks this week on the On Brand podcast.\\nAbout Ernie Harker\\nErnie Harker is a creative branding mastermind. He recently published Your Brand Sucks, a book that reveals why most companies get branding wrong and reveals the secrets he has used to assist dozens of companies define a clear image and personality for their brands. One of his greatest successes was to help revitalize an old-western retail chain into a $3 billion high-energy adventure brand. He leads workshops, gives presentations, and offers an online masterclass to help organizations define and develop remarkable brands.\\nBuckle up because his dynamic personality and passion for brand development will have you racing to build your brand. His friends call him Ernburn.\\nEpisode Highlights & Takeaways\\nWhy do most brands suck? \\u201cMost suck because we develop the logo first,\\u201d Ernie explains. This is focusing on the wrong thing.\\nSo, where should you start your brand-building work? \\u201cThe first step is defining what makes you different from your competition\\u2014really different and special. It can't be something that everyone says like 'our people.'\\u201d\\nA callback to a previous On Brand guest. To avoid saying the same things as your competition, you have to go deep. Ernie reminded us of the approach of past On Brand guest Jay Acunzo in continuing to ask the question why. You have to 'why' your brand to death.\\nWhat brand has made Ernie smile recently? Marvel! Why? \\u201cI dabbled in comics as a kid but they've re-inspired me with these stories through their movies and Disney+ (series).\\u201d\\nTo learn more, go to ernburn.com.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"