What Makes a Great Brand with Denise Lee Yohn
b'\\u201cYour brand can\\u2019t just be a promise. It must be a promise delivered.\\u201d\\xa0Denise Lee Yohn\\xa0knows a thing or two about great brands. Specifically,\\xa0What Great Brands Do\\xa0\\u2014 the title of her best-selling book. The follow-up\\xa0Extraordinary Experiences\\xa0examines the principles of her first book at work in the restaurant and retail industry. I couldn\\u2019t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn.\\nAbout Denise Lee Yohn\\nBlending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences,\\xa0Denise Lee Yohn\\xa0is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book\\xa0What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest\\xa0(Jossey-Bass) and the new book\\xa0Extraordinary Experiences: What Great Retail and Restaurant Brands Do.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our listeners \\u2026\\nSean Carpenter\\xa0gave us a shout on Twitter about our recent episode focused on brand constraints and creativity featuring\\xa0Joe Pulizzi. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\n\\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'