Video Brand Storytelling with Tony Gnau
b"Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast.\\n\\nAbout Tony Gnau\\nTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He\\u2019s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.\\n\\nEpisode Highlights\\n\\u201cThere are a bunch of hurdles with video!\\u201d Tony laughed as we began. I confessed to being challenged by DIY video.\\nVideo is a part of everything. But how do we use it better? \\u201cVideo is a tactic but it\\u2019s a tactic that needs its own strategy.\\u201d\\nWhat brand videos does the video guy like? I couldn\\u2019t wait to ask Tony this. \\u201cGoPro does such a great job with user-generated content.\\u201d He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors.\\nWhat brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band.\\nTo learn more, go to TonyGnau.com\\xa0and the T60 Productions website.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"