Using Stories to Ignite Change with Patti Sanchez
b'Stories can be powerful tools for moving people and building brands. This isn\\u2019t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week\\u2019s episode of the On Brand podcast with Patti Sanchez, Chief Strategy Officer at Duarte.\\nAbout Patti Sanchez\\nPatti Sanchez, Duarte\\u2019s Chief Strategy Officer, creates IP and counsels clients to create authentic connections with their audiences through persuasive presentations and story-based communications. She is the co-author, along with Nancy Duarte, of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Patti leads an expert team of communication consultants and creative writers who help clients move their audiences in one powerful moment or in a movement over time.\\nApplying insights from more than 25 years of communication experience, Patti helps leaders and persuaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. Patti packages her expertise into inspiring and educational keynotes for executives, entrepreneurs, and marketing and communication professionals on how they can lead movements, use storytelling as a strategic tool, and harness the power of presentations as a persuasive communication platform.\\nShe has delivered highly rated presentations at conferences and events including Khosla Ventures CEO Summit, The CEO Alliance, Vital Speeches CEO Communications Summit and Leadership Communication Days, IABC World Conference, HBR, Marketing Profs, Salesforce ExactTarget Connections, Invent Your Future, WATT, CASRO, and Presentation Summit. Patti also delivers custom keynotes, addressing corporations such as Facebook and Google as well as higher-education institutions such as Stanford and Rice University. Her work has been honored by IABC, BMA, Vital Speeches of the Day, and Axiom.\\nEpisode Highlights\\nCo-author connections.\\xa0This may be the first episode of the On Brand podcast where both co-authors were interviewed separately! I chatted with Patti\\u2019s\\xa0Illuminate\\xa0co-author, Nancy Duarte, last summer.\\nThe inciting incident. How did Illuminate come to be?\\xa0\\u201cWe noticed a changing nature of the questions coming from our clients. More and more were saying, \\u2018We want to use the power of stories.\\u2019\\u201d\\nThe Duarte storytelling methodology.\\xa0\\u201cIt follows the heroes journey \\u2014 the 3 part story where we meet the hero, something happens, and the hero is changed.\\u201d We can use this archetype in moving ideas internally and building brands externally.\\nWhat brand has made Patti smile recently?\\xa0Mini! Talk about a brand full of smiles. Every part of the MINI experience has Patti grinning from ear to ear.\\nTo learn more,\\xa0go to\\xa0duarte.com\\xa0and follow Patti on\\xa0Twitter\\xa0and\\xa0LinkedIn.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nSteve Hutt\\xa0gave us a shout on Twitter for several of our recent episodes. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nRemember \\u2013 On Brand is brought to you by my new book\\xa0\\u2014\\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\\xa0Order now at\\xa0Amazon\\xa0and check out\\xa0GetScrappyBook.com\\xa0for special offers and extras.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'