Using Employee Advocacy to Strengthen Brands with Greg Tirico
b'\\u201cYour employees can be the biggest advocates your brand has.\\u201d However, you have to engage and enable their advocacy. That\\u2019s what\\xa0Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform\\u2019s first stand-alone brand extension,\\xa0Bambu. We discussed the power and potential of employee advocacy on this week\\u2019s episode of the On Brand podcast.\\nAbout Greg Tirico\\nGreg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.\\nAs We Wrap \\u2026\\nBefore\\xa0we\\xa0go,\\xa0I\\xa0want\\xa0to\\xa0flip\\xa0the\\xa0microphone\\xa0around\\xa0to\\xa0our\\xa0listeners\\xa0\\u2026\\xa0Gary McIntire\\xa0gave us a shout on Twitter about our recent episode focused on the role\\xa0company culture plays in branding featuring Amber Naslund. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nSave $100 by using\\xa0promo code ONBRAND\\xa0when you register for the\\xa0Social Brand Forum.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'