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b'\\u201cI start with the transformation and work backward. What happens when the customer experiences your brand?\\u201d Allie Martin has a holistic approach to brand building that she\\u2019s refined over the last decade. Through her work, she helps brands find \\u201cfame and fortune\\u201d and entrepreneurs get a little \\u201cselfish\\u201d with self-care. We discussed all of this and more on this week\\u2019s episode of the On Brand podcast.\\nAbout Allie Martin\\nAllie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor\\u2019s degree from Western Kentucky University in Broadcast Journalism and her Master\\u2019s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America\\u2019s Rising Star.\\nShe formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.\\nEpisode Highlights\\nTransformation-focused brand building. \\u201cI start with the transformation and work backward. What happens when the customer experiences your brand? People won\\u2019t remember what you say but they\\u2019ll always remember how you made them feel. To do this, you have to know your customer avatar.\\u201d\\nHow do you create a customer avatar? \\u201cWhat\\u2019s going to get their attention? What\\u2019s going to get them to stop the scroll? I like to create a vision board for customer personas or avatars.\\u201d\\nAs host of the Selfish podcast, I wanted to ask Allie about self-care for entrepreneurs. First, \\u201cself-care for entrepreneurs is different\\u201d than regular self-care. As an entrepreneur, you can\\u2019t always turn off your work at home.\\nWhat\\u2019s one thing we can differently today on the topic of self-care? \\u201cOne thing you can do is make self-care into one thing.\\u201d Allie noted that a big mistake we often make is being too generic when it comes to this topic.\\nWhat brand has made Allie smile recently? Allie shared a story\\u2014driven by story\\u2014from the Kentucky Humane Society in Louisville. It made me want to adopt Ethan!\\nTo learn more, follow Allie on Instagram\\xa0and DM her for special bonus materials.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'