The Secret Sauce to Personal Branding with Phil Pallen
b'\\u201cThe only exciting thing celebrity has is the privilege of platform.\\u201d To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that\\u2019s exactly what we did on this week\\u2019s episode of the On Brand podcast. Enjoy!\\nAbout Phil Pallen\\nPhil Pallen\\xa0is a brand and social media strategist and regular contributor for international media outlets, including CNN, Access Hollywood, Entertainment Tonight, the Toronto Star, and the Daily Mail, Phil breaks down the business of branding and social media into tangible steps that anyone can do. Phil has since spoken at major conferences like Finland\\u2019s Arctic15, Japan\\u2019s iMedia Brand Summit, and HubSpot\\u2019s InBound Conference in Boston.\\nEpisode Highlights\\n\\u201cYou totally have a brand, babe.\\u201d\\xa0That\\u2019s Phil\\u2019s reply when confronted with what he hears all too often from would-be personal brands \\u2014 \\u201cI don\\u2019t even have a brand.\\u201d Wrong! You have a brand. But you may not be able to see it. The first part is content and the second part is personality. You can\\u2019t have one without the other. Especially, the second part. \\u201cYour personality is your secret sauce.\\u201d\\nThe three steps of personal branding.\\xa0First, you have to position. Then you have to build something. Then, and only then, can you promote. Trying to promote before positioning and building is like trying to sell a house without understanding the features.\\nHow do you know if you\\u2019ve built a strong personal brand?\\xa0\\u201cYou have control over that first impression.\\u201d If the first thing people find when they search for you online is strong and a touch point you control, you\\u2019re on your way!\\nYour personal brand is the best business tool for managing who you are and what you stand for.\\xa0\\u201cIf you can\\u2019t answer what your (personal) brand is, there\\u2019s one question that everyone can answer. If you won the lottery, what would you do tomorrow?\\u201d\\nWhat brand has made Phil smile recently?\\xa0Casper Mattresses provided Phil with a perfect hangover cure. Wait \\u2014\\xa0what?\\xa0You\\u2019ll have to listen to the podcast to get the story on this one.\\nTo learn more,\\xa0go to\\xa0Phil\\u2019s business site, his\\xa0speaking site, and check out his podcast \\u2014\\xa0The Brand Therapy Podcast.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nConrad Chua gave us a shout on Twitter for our recent episode featuring\\xa0Andy Cunningham. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'