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b'\\u201cBeing one step ahead has been a huge asset to Chobani in the digital space.\\u201d As social media strategist for the Greek yogurt giant,\\xa0Ashley Butler\\xa0has been around for most of the brand\\u2019s meteoric rise. It\\u2019s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week\\u2019s episode of On Brand.\\nAbout Ashley Butler\\nAshley Butler is the Social Media Strategist at Chobani (Note: I referenced her previous title of \\u201cBrand Voice Manager\\u201d on the podcast recording). In this role she manages engagement across all Chobani digital platforms, shaping voice and tone for the brand along the way. Butler edits and produces content on a daily basis. She works on the social strategy for the Greek yogurt brand\\u2019s high profile campaigns including the Super Bowl, Oscars, and Olympics. Butler also serves as crisis leader for the entire Brand Communications team, planning for recalls and other high intensity situations.\\nA self described \\u201cpassionate social media and digital marketing nerd,\\u201d Ashley is seasoned in community building, digital engagement, social content, and has had experience in crisis communications.\\nWhen asked what makes her tick she says \\u2014 writing, social campaigns and disruptive activations, and culture \\u2014 not just the yogurt kind.\\nA Few Final Reminders\\nA big thanks to a mentor of this podcast with a new resource that you should know more about.\\xa0Jay Baer\\xa0of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he\\u2019s now created a new online resource indexing all of the great marketing podcasts out there \\u2014 it\\u2019s called Marketing Podcasts and you can find it at\\xa0MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If\\xa0you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about\\xa0Twitter Brand Basics,\\xa0Digital Strategy Boot Camp, and the industry leading\\xa0Social Brand Forum\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'