BROADCASTS.com

b'\\u201cGreat brands are built, not bought.\\u201d To many brands and agencies alike, this has been a big shift in recent years. It\\u2019s a shift that\\xa0Jeff Rosenblum\\xa0has been at\\xa0the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He\\u2019s also the director of\\xa0The Naked Brand,\\xa0a documentary film exploring how brands are built today. I couldn\\u2019t wait to discuss all of this with Jeff on this week\\u2019s podcast.\\nAbout Jeff Rosenblum\\nJeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.\\nJeff recently completed a documentary about the future of the advertising industry, entitled\\xa0The Naked Brand. It revealed the surprising story about the industry\\u2019s ability to create breakthrough brands by empowering consumers and improving lives.\\nAs a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles.\\nAs an industry thought leader, Jeff regularly contributes to\\xa0Fast Company, Ad Age and iMediaConnection. He has been featured in\\xa0Newsweek Magazine\\xa0and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled \\u201cCan Advertising Save The World?\\u201d and has guest lectured at NYU\\u2019s Stern School of Business as well as The London Business School.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our listeners \\u2026\\nRecently our friend\\xa0Eoin Byrne\\xa0in Dublin\\xa0gave us a shout on Twitter about our recent episode focused on\\xa0employee engagement with Thom Wyatt. Thanks for listening Eoin!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nSave $100 by using\\xa0promo code ONBRAND\\xa0when you register for the\\xa0Social Brand Forum.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'