The Human Side of Digital Branding with Steven Van Belleghem
b'\\u201cInstead of focusing on big data, we should be focusing on big relevance.\\u201d\\xa0Steven Van Belleghem\\xa0is a thought leader known for his mind stretching books and keynotes. His latest book,\\xa0When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication \\u2014 the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast.\\nAbout Steven Van Belleghem\\nSteven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders. A very energetic and pragmatic keynote speaker, Steven shares his vision in speeches and workshops around the world.\\nSteven is a bestselling author of business books. His latest book is called\\xa0When Digital Becomes Human. The books describes the need to digitize the customer relationship without forgetting the human aspect. Today\\u2019s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books (The Conversation Manager\\xa0&\\xa0The Conversation Company) are award-winning bestsellers with more than 50,000 copies sold.\\nAs We Wrap \\u2026\\nRecently our friend\\xa0Melanie Deardorff\\xa0gave us a shout on Twitter about our recent episode featuring Mark W. Schaefer. She called it great \\u201cdrive-time edutainment.\\u201d That\\u2019s exactly what we try to be! Thanks for listening Melanie!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'