The Cold Shower Digital Marketers Need to Take with Ryan Cote
b'Why a \\u201ccold shower\\u201d you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing or two about what marketers should be doing. We discussed this on this week\'s episode of the On Brand podcast. (NOTE: Your friendly neighborhood podcaster was both on the go using his secondary mic and a little under the weather so the audio quality is a little sub-par this week.)\\nAbout Ryan Cote\\nRyan Cote is the Director of Digital Services and Partner at Ballantine, a third- generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.\\nFrom lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today\\u2019s online world.\\nEpisode Highlights\\nWhy positioning statements still matter?\\xa0In an era where many what the \\u201cget-featured-quick\\u201d schemes, Ryan and the team at Ballantine start with the meat and potatoes of marketing \\u2014 the positioning statement. \\u201cSometimes clients seem irritated by the questions but often they end up glad that they took the time to answer them.\\u201d\\nWhy all the talk of cold showers?\\xa0We got on the subject of cold showers as Ryan noted that he\'d been trying various mindfulness practices such as meditation and cold showers. This prompted me to ask ...\\nWhat is the cold shower \\u2014 the thing that\'s good for us that we still avoid \\u2014 that marketers are missing? We both answered this fun question. Ryan said \\u201cconsistency\\u201d while I said \\u201cactually measuring something that matters\\u201d and email marketing.\\nWhat brand has made Ryan smile recently?\\xa0\\u201cI love the Ed Mylett Show!" Ryan shared why this top business podcaster is in heavy rotation for him. As someone who loves podcast recommendations, I\'ll have to check this out.\\xa0\\nTo learn more,\\xa0connect with Ryan on LinkedIn and check out the page he made for On Brand listeners on the Ballantine website.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'