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b'\\u201cWebinars are a fundamental campaign we\\u2019re overlooking.\\u201d As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new things like Facebook, Instagram, and Snapchat. We discussed how to avoid this mistake and strategies for better integrating webinars into marketing campaigns this week on the On Brand podcast.\\nAbout Todd Earwood\\nTodd Earwood is the founder and CEO of MoneyPath, where his team helps to build growth campaigns marrying the efforts of sales and marketing for their clients. Todd believes webinars are the most powerful and most overlooked marketing campaign. After helping his private clients produce webinars in over a dozen industries, he was encouraged by the folks at Hubspot and GotoWebinar to help others and share his webinar formula. As such, he has turned all those successes into a webinar training program called Webinar Works. He\\u2019s here to share his perspective on marketing, arguing that we should get back to the basics of true ROI-focused marketing to drive sales.\\nEpisode Highlights\\nFirst, I had to ask the big question \\u2014 the elephant in the room. Why webinars? \\u201cIf you\\u2019re bought into educational marketing, they\\u2019re the best tool for delivering.\\u201d Plus, webinar leads are better as they provide a tracked measurement of engagement over a specific period of time.\\nHow can you host better webinars? Todd shared his formula for success. First, don\\u2019t go it alone. \\u201cUnless you\\u2019re Kevin Hart or Adele, you can\\u2019t hold the stage by yourself.\\u201d You need a host and a presenter. The presenter is the expert thought leader while the host reads the bio and provides a safety net when the thought leader gets lost.\\nBeyond engagement. Webinars don\\u2019t just engage \\u2014 they re-engage. \\u201cWebinars are an amazing re-engagement tool.\\u201d If you have a cold, unresponsive lead, Todd explained why sending them a webinar link can be useful.\\nWhat brand has made Todd smile recently? As a frequent traveler, Todd pointed us to the thoughtfulness of TravelPro luggage.\\nTo learn more, go to webinarworks.io/onbrand and follow Todd at \\u2018earwood\\u2019 on most social networks.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'